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Building on their base of young Nike 95 Air Max Jd subscribers, he says the company plans to target the student population using both traditional and social media. "There are a lot of Londoners who aren't aware of just how vibrant our (theatre) scene is," he says.
"We're trying to get people to take a chance (on theatre)," Quesnelle says of not for profit company. "It's not film or television. it's the relationship between actors and audience that we really explore."
"Once we get people in the door to see a good production, then more often or not those people will come back," Quesnelle says.
"That's been wonderful," he says of the partnership between the theatre company and the Dundas St. arts venue a relationship that took shape after Quesnelle and Blahut were approached by Bruce Johnson, the late president of the ARTS Project.
same, Passionfool offers a pay what you can at the door preview the first Thursday of every production so those whop may not be able to afford it can still partake.
That kicks off with a production of HOUSE, a one man show where Quesnelle himself will be taking the part of Victor, a man who may well be dubbed the 'biggest loser in the world.' The son of a woman possessed by the devil and the brother of a woman in love with a dog, he himself is in love with a cousin who doesn't share his feelings. Billed as stand up sit down one man comedy nightmare, Passionfool's 20th show promises to be a Nike Air Max 95 Premium Safari
It was while working as actors in a local production of Angels in America back in 2006 that Quesnelle and Co Founder Eva Blahut first met.
"What we're looking to offer subscribers is a very diverse season," he says.
Five years later, he's most proud of excellent relations with the London Fringe Festival, a production of Medea that took home a 2010 Brickenden Award for Outstanding drama, and not least of all the fact Passionfool is the resident troupe at The ARTS Project.
"It's really great to be working in a building that's just filled with artists, y'know?" Quesnelle says. "And because we're working in a small 'black box' space, we're afforded more creative options for staging. The audience feels a part of the action and in some cases they are."
"A friendship clicked and we both got to talking about forming our own company," Quesnelle recalls. "What we really wanted to do is thought provoking theatre that engages an audience."
colourful offering to engage theatre goers.
Five years goes by in the blink of an eye. Just ask Justin Quesnelle, co founder and co artistic director of London's Passionfool Theatre Company which is celebrating the launch of its fifth season with its 20th production, House, set to open February 16.
And the 5th season, he adds, may perhaps be the company's most exciting yet.
And with $20 tickets for most shows, the cost barrier is quite low to give it a try. Just the Nike Air Max 95 Ultra Se Neon
For this season, the company is also looking to expand its reach beyond the regular crowd of subscribers.
celebrates five years
A winning experiment in cross promotion, the ARTS Project makes sure anyone who passes through the door for an exhibit knows what shows are coming up, while Passionfool's popular stagings ensure the works on display at the venue receive steady eyeball traffic from those who might not necessarily seek out the visual arts.
in the head," a drama inspired by the real life murder of a Canadian weapons scientist. Then, in November a staging of The Crucible, Arthur Miller's withering critique of McCarthy era America through the lens of the Salem witch trials.
To follow it up in April, the company will present "Three in the back, two Air Max Versions
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